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The iconic name is no more.... :( Now just re-vamped to be Saint Laurent. Thoughts and opinions on the change? The famous logo YSL will still appear on accessories and cosmetics. I think they shouldn`t have changed the name. Especially if they are keeping the logo. I wonder why they decided to do it. It is the second big change since Hedi Slimane replaced Stefano Pilati as the creative director in March and is now responsible for the creative image of the brand and all its collections. He says he wanted to modernize the brand and give it a more youthful aesthetic.