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As we all may know, polar bears are somewhat linked to CocaCola ads, you know the ones you see with the bears especially around this holiday season.
What you may also know is that polar bears are endangered, mostly because their habitat is suffering because of many different reasons.
The WWF is the World Wide Fund for Nature and they have teamed up with CocaCola to raise awareness and funds for polar bears and their habitats, the pictures above are their ads.
The ad campaign is called Arctic Home 2012 and it is going on now until February 15, 2013.
What do you think of this type of partnership ads? Do you think they can be effective? Or maybe they just give CocaCola more publicity?
***Text: my own/Images: see source