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I`m in love. This is from the mini haul I ordered from http://www.ulta.com that I mentioned in /viz/mini-ulta-haul-swatches. I bought this in
Ultra Black and it retails for $11 but I got it 40% off ($6-7). It`s on the pricier side but most Physician`s Formula products are.
Packaging: I love the packaging! Very sleek and shiny. It also has a good weight.
Application: I love how thin the applicator tip is - look at those photos! Perfect for a subtle look and just as easy to build up into a thicker line. The applicator is like a fine paintbrush, and the cap - I think it`s a spring... you can definitely feel that springy tension when snapping on the cap.
Smudge test: This does
not budge after drying! I could keep rubbing it hard to make it lighter but I honestly won`t press that hard on my eyes.
Wear: I`ve worn it for 8 hrs straight without it transferring, dulling down or smudging away.
Overall: I love that it dries fast and doesn`t dry shiny or flaky. Or transfer or smudge. I`ve definitely found a new favorite! As for the lash boosting claims - I don`t know if it works or not and even if it didn`t I wouldn`t mind! I think my lashes are fine the way they are. Have you tried any PF`s products lately? Photos are mine.