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I like uggs and I own a pair( a gift from a friend) . Not that I can`t afford uggs, but because I am satisfied with the warmth it can provide me. I would not buy UGG boots personally. They are cute, but they do look kinda chummy. lol. So why do some people buy four or five pairs? Or even, why do people go after the brand UGG? Do k-mart "uggs" have the same quality?(let me know if you`ve bought a pair) If yes, then why bother to buy the $150 pair? I saw a kid wearing a pair of similar looking boots but without the UGG tag behind it. And some girls were staring at her as if she were dirty-looking. Then I found out her boots were from ninewest. Are most people in today`s society that superficial and materialistic?