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Loreal HiColor Highlights is the best thing you could possible apply on your hair to go completely red! Who doesn`t want to be a red head?! ;D Red is so in right now. Everyone wants it and many don`t know how to get it on their own. No salon needed, did it all on my own. I was going for a firetruck red, they come in many different shades. This hair dye is only for dark hairs! It lightens and dyes it all in one. I was actually impressed by how soft my hair was after all of it. It is sold at Sally`s and you will need to buy a conditioning treatment to set it. Best results if you use a sulfate free shampoo after dyed.