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Everyone seems to have a different understanding.
It means sustainable: this means items are produced in ways that minimize the environmental impact. this can be products manufactured in a solar-powered factory or items that use renewable resources or biodegradable packaging.
Naturally Derived: this is goods made with ingredients that are produced with raw materials from a natural source. some examples are botanicals, fruit extracts but then are chemically altered to acheive the final product.
Natural: this means formulas that are primarily made of botanical, animal, or mineral ingredients and without petrochemical, synthetic fragrances, or dyes. some examples are extracts, oils, or iron oxide. If there are sulfates then they are naturally derived.
Organic: the products given an official USDA certification are produced through approved methods without using synthetic fertilizers, sewage sludge, irradiation, and genetic engineering.