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i bought this liner maybe about a month after using the Maybelline one and i have to say i prefer this one a lot more (how many times can i say that with every review i make...lol) i`ve been using it for aboutt a month and a half and i find that it`s a lot smoother and creamier than the Maybelline one and it wears a lot better on me as well. on the packaging it doesn`t say waterproof which worried me but it definitely does not budge. even if you tried to rub it off with water you would have no luck. with the Maybelline one it smudged quite fast on me but i`ve worn this liner on my eyes for 11 hours some times and i would only get the slightest lightest smudge under my eyes which can be wiped away clean. i`ve even napped wearing it and it still looked great. it`s only 3.99 at drugstores (YES FOUR DOLLARS..) and my biggest concern with it was i thought i would get an allergic reaction from a "cheap" product. i get no reaction what so ever which makes me extremely happy. the packaging is pure plastic so thats the only part that seems cheap. just make sure you tighten the cap after every use and you should be good. i tried using the Maybelline one after using this for so long to see if i still liked it and i definitely have a better and easier experience when using the Wet n Wild. and with it being half the price that makes it even better.