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This lipstick is a vampy, reddish purple/brown shade, perfect for this season, or anytime wear, really. If you are interested in wearing dark lip colors, but you are afraid to wear them, this is a great color to try out because it is relatively inexpensive. It`s also a great addition to any lipstick collection. It is a good dupe for MAC`s "Diva" Lipstick. The formula is great compared to its price; it lasts fairly long, and has fantastic pigmentation. Thank you for reading!