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Wow, this is a tough choice for me! Victoria`s Secret and Gilly Hicks are both (mainly) known for their lengerie but also sell day-to-day clothing and accessories such as handbags, shoes, etc... Gilly Hicks is a "branch off store" from Abercrombie & Fitch, while Victoria`s Secret is a brand that stands on it`s own and currently owns PINK by Victoria`s Secret. For me, I think of Gilly Hicks as a store that has more of a "laid back style" and markets their clothing to tweens and teenagers. While Victoria Secret has more of a classy and "fancier" vibe and aims to more of the adult age. The prices between the two stores vary around the same range but I find that more of the Gilly Hicks clothing is cheeper than VS clothing. I also find that Gilly Hicks has better sales YET VS has more of a VARIETY of items such as perfume, body lotion, body spray, self tanner, makeup line, VS PINK LINE (Which is like VS but is aimed to more of the teenager age) It is a hard desion for me, but I prefer Victoria`s Secret and I find that I shop their more often. Though their clothing may be slightly more expensive it HONESTLY DOES NOT bother me AT ALL :) They have WAY more products than Gilly Hicks and a more veriety of items but in my opinion I still love GH. I would love to hear your guys`s opinons about these two stores! Please let me know in the comments below! Picture not mine :) I not a stealer. :)