Vending machine that works on the basis of beating

4 years ago

Hello all, In northern Argentina, more precisely in the province of Salta, the favorite sport among the population is rugby. And to promote the beer Salta among boys in love with the sport, Ogilvy created a vending machine that only works on the basis of the fight. To associate the brand with the support of the Argentine Rugby beer proposes a different interaction with the product. When someone sees a person to go against the vending machines is not to steal this one tries to do something to cool off ... What do you think of another innovation in vending machines?

image not mine

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