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This is Ulta`s version of the John Frieda Sheer Blonde Color Renew Tone Correcting Shampoo. Both shampoos have special extracts and other ingredients to help keep your blonde hair at its brightest. Both are made for color treated or naturally blonde hair and the purple formula is supposed to counteract brassiness. I feel like both shampoos are the same. The Ulta one is just much cheaper though! After trying this (I found it because of an Ulta reward gift) I will buy it and save a couple bucks instead of getting the brand name.