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Nowadays all you see is people with North Face jackets, glove, hats, backpacks, you name it. The brand has become more popular over the years. I think that the more known it is the less cool it seems. It used to be like wow I have an expensive jacket but now it is just like whatever. Don`t buy one just to impress people. They aren`t that cool and they are going out of style.
Luv ya lots,