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These are the ELF Studio Matte Lip Colors. They come in 6 shades total and costs $3 at Target. I decided to pick up the `Real Red` & `Tea Rose`. The other shades were either nudes, coral, or a praline color. This is a fairly new product from Elf and suppose to be a matte finish. As you can tell from the image, the Real Red isnt completely matte. Its a true red with a slight orange undertone. The Tea Rose has more of a matte finish which can be a bit drying on the lips. It looks like a mauve on the swatch but once applied, its a nude pink with a gray undertone. It might not be flattering to some because it does give you that "pale" look. Both glided on really well and feels creamy. Color payoff was great for the price. The best thing about this product is the packaging. Its sleek, easy to use because its a twisty tube. I LOVE that its a bit thicker than the normal lipliner but thinner than the average lippy. This give you great PRECISION when applying it to the lips. You use it like a lipliner to draw the lip then simply fill in the lips right after. I would recommend the red if you dont mind the "orange" undertone but would pass on the Tea Rose.