Supermarkets Use Retina Trackers To Monitor Your Shopping Choices

4 years ago

Consumer-products makers spend countless dollars every year on market research that doesnt work. Focus groups generally to try to please their testers, research has found, and consumer surveys also tend to overestimate their interest in products. So several companies are cutting what consumers say out of the equation and instead going straight after what they are thinking, the Wall Street Journal reports.

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