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I love an innovative advertisement because it is so easy to just do the same ol same ol, but that is not what comes out of McCann Erickson. They did this series of ads for Heinz ketchup and used the bottle as art to remind people that there are real tomatoes in that bottle of ketchup - and don`t forget it! I find these ads very memorable and although they probably wouldn`t influence me to purchase, I do appreciate the good design and messaging.
Image Source: http://adsoftheworld.com/media/print/heinz_tomato?size=_original