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I just got this stuff at Target, and already love it. I don`t remember the exact price but remember thinking "wow that is cheap!". I think it was about $3. It is a large foaming dispenser and smells really good with a fruity scent, but not overly fruity. You put a pump of this foam in your hand and work from ends to roots. It dries really quick, is not sticky and really does take away any oiliness! I love this stuff better than the aerosol type dry shampoos or the powder types. This is the first foaming one I have used and will definitely repurchase.