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I`ve had various feedback in regards to these chips. I personally am a fan. Normally when chip claims to be spicy, I find it disappointingly not. These however packed a kick. Although the flavor isn`t quite the same as the sauce, I still liked them. I think Lays needs to work on the taste a bit since it doesn`t taste like the sauce. It sort of taste more like a spicy ketchup chip. Thoughts?