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I have a habit of forgetting brow color. I got this to tame and add a bit of color to my brows in a hurry. It works well - especially if you work it into your brow (think of wiggling your mascara brush to get all your lashes - don`t just swipe it on). I have medium brown eyebrows with some blond bits. It does darken the blond hairs a bit and evens out my overall brow color. It doesn`t darken them though. It`s very easy to use and I`m pretty happy with it. If they had a selection of gel brow tints - that would probably get 5 heart rating from me. It also is a really small tube for the price. I`ll have to see how long it takes me to run out.