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Launch the first new generation console is always an advantage, as Microsoft proved this generation with the Xbox 360, but the first move is not everything, according to Jack Tretton of SCEA.
The answer to the question posed by Gametrailers TV, asking specifically about a new advance in the first generation, Tretton said, "Never were the first. We were never the cheapest. The important thing is to be the best."
"If you can build a better machine that will come out a little later, is better than rushing something to market that will be without force in a short time."
With the PlayStation 3, Sony was the last of the three companies to launch their new console to market and also the most expensive, costing 599 euros at launch.
Will the PlayStation 4 will follow the same steps?