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Those BB Creams are very popular. I used the Pink Label one at first, now I`d rather use the Gold Label. They both have an SPF of 25. The colour suits many skin tones, but not for dark skin. About NC10-NC25 in Mac shades. It adapts to the skin tone very well and it oxidizes a bit after 5-10 minutes of applying it. So in the beginning when you apply it it might turn out very pale, but it will look natural after a while.
I would recommend the pink BB Cream for people with oily skin, because it has very good oil control (for a BB cream).
The gold label one is much better for my skin type (dry to combination skin) because it hydrates my skin like a tinted moisturizer and blends much easier.