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I bought one of these silicon pouch`s this past April when I went shopping at the beach. It is so cool. I use mine for cosmetics but I came to find out it is good to put in you pool bag. If you go swimming and you change clothes and your bathing suit is still wet you can place it in the pouch and that way the other stuff stays dry. I bought the black one but on the Ulta website there is a Red, White and Blueberry one that is limited edition for the month of July. Shop around cause there is a variety of colors to choose from.