`Sh*t Fashion Girls Say` Star Vies for Fashion Job

3 years ago

Check out this very interesting article I found. What do you guys think of this? Text is not mine, see source link below.

P`Trique, of Sh*t Fashion Girls Say fame, is back again, this time in a promotional video for Net-a-Porter`s discount site, The Outnet.

In the video, P`Trique who`s racked up a little too much on her credit card, thanks to The Outnet lands a job at the company. On one assignment, she takes a conference call from London and Shanghai to discuss local sourcing in China though she spends a lot more time discussing her own outfits with co-workers.

Soon, she`s up for a promotion. But she can only get promoted, the video indicates, if people share the video with the hashtag InsideTheOutnet.

A spokesperson for The Outnet says a similar video was developed for the company`s annual meeting, and proved so popular that The Outnet decided to develop a public version for consumers.

The spokesperson added that the video isn`t designed for recruitment purposes, per se, but meant to boost general brand awareness.

The Outnet isn`t the first brand to adopt P`Trique as the star of its online video: Maybelline used the character to announce a spokesmodel in April 2012.

The Outnet`s video is, in my opinion, more amusing, but its call to action is confusing. I imagine it would have been more fun (and shareable) if viewers could get more involved in P`Trique`s promotion perhaps by making public endorsements on Twitter and/or LinkedIn.

Source link: http://mashable.com/2013/10/14/ptrique-the-outnet-fashion-video/?utm_medium=feed&utm_source=rss

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