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Even the shoes are being targeted by technological changes and Adidas wants to be pioneering this point. It was one of the sponsors of the London Olympics, and to enter the digital environment and represent the strength of social networks during competition, the brand launched a sneaker connected.
The artist Londoner Nash Money adapted a adipower Barricade to receive instant messages from Twitter, turning the shoe into a gadget. The shoe contains a screen that transmits real-time messages sent to @ adidasbarricade.
In addition to this technology, the product has a USB port and features three tracks from the brand are made of LED.
Wore this shoe? Twitter addicts are so well?
image not mine