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Sentimental Circus is part of the San-X family. Another collection apart of Sanrio. Anyways, this is an iPhone case, at first, i thought it was a little long in title but the graphics are adorable. I just adore bunnies. If this doesn`t make you smile, check there other designs such as Rilakkuma, which is my favorite of all time. Right now, it`s only been somewhat popular because it`s been a follow-up to Sanrio and produced in mostly Asian countries but you`ll love there many cute and silly friends. I already have the Rilakkuma in hot pink now all i need is the iPhone. Thanks for reading and hope you find this item as collectible as the Hello Kitty franchise.