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The next big thing is already here - Samsung Galaxy SIII
The current ad campaign by Samsung directly attacks and compares itself with the new iPhone5 by boasting some of its features such as a lot bigger screen, 4G/LTE connectivity, NFC through S Beam. Samsung mocks the innovative iPhone5 by showing a long queue for a newly-released phone similar to what happens when the new iPhone is out while some of the people queuing show off their SIII, along with Apple fanboys comments about the new iPhone such as The headphone jack is going to be on the bottom and I heard the connector is all digital. What does that even mean?
The advertising campaign went viral with already over 16 million views on Samsungs YouTube channel. Comments on their channel also reflects the feedback from its target audience ranging from Apple fans are too blinded by a thing with an apple logo on it, without knowing what you are actually getting. I love my S3 big screen, I don`t want to change for anything in the world to This ad is annoying. Overall, the comments on Samsungs YouTube channel have been hugely positive. As for behavioral response, the Samsung Galaxy SIII is the most popular Android device on the market, but this is most likely not a result of this marketing campaign.
Source link: http://www.youtube.com/watch?v=nf5-Prx19ZM