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As promised, Samsung unveiled its next generation Galaxy smartphone at company`s Mobile Unpacked event in London.
Dubbed as Samsung Galaxy S III, the smartphone improves on the predecessor in many ways. First, you`ve got the addition of quad core processor, in the form of company`s own 1.4 GHz Exynos 4 Quad.
It also runs on Android 4.0 `Ice Cream Sandwich`, but as expected it will feature Samsung`s custom Touchwiz user interface. Company revealed that the brand new version of Touchwiz offers added functionality, including S-Beam, Smart Stay and S Voice, plus a `pop-up video` feature that allows you to view a video while doing other tasks.
Smart Stay uses the smartphone front camera to identify when your eyes are looking at the display and keeps the display bright for optimal viewing. On the other hand, S Voice is like a Siri competitor and responds to voice commands. Lastly, S-Beam is an upgraded version Ice Cream Sandwich`s inbuilt Android Beam. It allows you to quickly transfer files between phones using the near field communication technology.
"With the Galaxy S III, Samsung has maximized the consumer benefits by integrating superior hardware with enhanced smartphone usability," said JK Shin, President and Head of IT & Mobile Communications Division at Samsung.
"Designed to be both effortlessly smart and intuitively simple, the Galaxy S III has been created with our human needs and capabilities in mind. What makes me most proud is that it enables one of the most seamless, natural and human-centric mobile experiences, opening up a new horizon that allows you to live a life extraordinary," he added.
Coming to other features of the smartphone, Samsung Galaxy S III will have a 4.8-inch Super AMOLED 720p display, 8-megapixel rear camera, and 1.9-megapixel front-facing camera. While both front and rear camera in the smartphone features a zero-lag shutter speed, the rear camera also comes with the `Burst shot` function that instantly captures twenty continuous shots.
The Samsung Galaxy S III will be available from May 29 in Europe before rolling out to other markets globally. Company has also planned a big ten city marketing tour for the smartphone, which will kick-off on the same day.