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I have this in Clear Pink and it is believed that it lasts for 18 hours. I`m not sure, but it does last longer than a normal lipgloss. Although, Im not the biggest fan of it because it`s sticky. The smell of it is mixed of bubblegum and sugar, it`s alright but I wish it was a different smell. It softens my lips a little bit but I`d rather repurchase a chapstick than this. Overall 3/10