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This is one of Rimmel`s newer shades (I think...). I bought it because it looked like something I`d wear. I`m a fan of darker, cool toned nail polishes (not that I do my nails often).
Like Rimmels other polishes I really like this one. Its very pigmented and not many coats are required. The brush is bigger than most nail polishes but I like that because it requires less time to apply it. This could be a con though if you have shorter/smaller nails.
The one downside is that it doesn`t really last "10 days" as it claims. It will start to chip after 4-5 days.
*images are mine