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This mascara is phenomenal! I picked it up from Target a couple of months ago, I bought a 2 pack for just $5 (about $2.50 each!) The color I got is black. I curl my lashes then just brush the mascara onto my lashes with no special technique. I let it dry for a few seconds then apply an old facial powder to my tacky lashes with an eyeshadow brush. Then I add a second coat of the mascara! When I add the second coat I apply it from the top side of my lashes, pulling down. This makes my lashes stick straight out, so i curl them back up with a wiggling motion. This makes your lashes look long, thick and black. It makes me look like I`m wearing false lashes!