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This is a Revlon lipstick! This is very matte and very pigmented. I don`t even apply like a regular lipstick, I dab the lipstick to get color which means I`m going to be having this lipstick for a every long time. When I dab it on, it gives me the perfect fleshy peachy natural tint color. But when I need a full on red color, I can apply it regularly. This retails about 5$, sometimes less and Revlon always have coupons! Image is mine!