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Revlon`s Lip Butters have been really popular ever since they came out. They were sold-out in a lot of place so I actually waited for Target to restock before I purchased mine. There are about 18 different shades to choose from. This one is in the shade `SUGAR PLUM`. The hype about these lip butters is that they are super moisturizing on the lips since they`re basically like a lip balm. Some shades are super pigmented. As you can tell from the swatch, this one actually goes on sheer so dont let the color in the tube fool/scare you. This is a great `everyday` color, especially for school or work. You get that tint of color while your lips stay moisturized throughout the day. It doesnt feel sticky like a lipgloss would. Its slightly cream with a `buttery` feel. The finish is a touch of shine which is perfect. I definitely carry my lip butters in my purse everyday because they`re so easy to use. You dont need a mirror because its simply used like a chapstick for me. Cost was $7.50 but I`ve seen them on sale for 20% OFF. Highly recommend these!!