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This is by far my most favorite drug store foundation. It stays on all day long, and doesn`t rub off easily at all. It also feels light weight on my face. It looks natural and isn`t cakey or powderey. I don`t have to wear any foundation primer or set it, it goes on nicely on it`s own. I put it on with the Elf brush, it`s really dense so when I use it with this foundation if almost looks airbrushed on. I also like this specific color because it`s more of a neutral color with a slight yellowy tint. This is my own photo.