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Well, review time it is. :) I purchased this a week or two ago in a drugstore, mainly because the price was great (even cheaper than regular lip balms). Let`s just say I was pleasantly surprised. I got this lip balm in the Rosy Bloom shade, and it`s awesome. It adds just a touch of natural color, and I was impressed by how nice it felt on my lips. It definitely conditions, and has a touch of shine to it. My fav thing about this is the fact that it has not ever left lipbalm gunk on the corners of my lips. Let`s be real, every other chapstick I`ve used has done this, and it`s pretty annoying (& I`ve used everything from Chapstick brand to Softlips to EOS). So I was super impressed by this! Also, it claims to be 100% natural, which is always nice.