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I have had my eye on this blush for a while. I wanted a nice, purple blush in my collection and when I found out about this blush, I thought I had to have it. I really liked the concept of the gradient in one blush such that you can essentially have 3+ different shades if you want. It allows you to mix and choose how deep of the purple you want to go - and that is why I thought this would be a good start for my new purple-blush collection.
This blush is gorgeous; on the lighter side, it is a light mauvey pink, while the darker side gives a deeper plum. The middle gives the warmer plum shade.
Again, with the EL blushes, these are quite pigmented and the texture is super smooth and blends really nicely on the skin. I love using the darker side for the winter months. To be honest, I was quite surprised that the light side actually showed up as a pink instead of a peach as it shows on the product. Either way, this blush gives great versatility.
For more, visit my blog: http://fiftythreesongs.blogspot.ca/2012/05/review-swatch-estee-lauder-blush-plum.html
*photos are my own. please do not take without permission