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This Physician`s Formula`s Happy Booster blush. Right off the back, I noticed this had little shimmers so its not matte. Another thing you`ll notice, the packaging is too cute! The con about the packaging is people might think its too bulky but I actually like that it has a mirror, brush, and the way you open it is so original. I don`t use this often because I`m not a fan of wearing blush. This gives you more of a pinkish glow instead of a nice flush of pink. I recommend this if you want that nice highlight. As for me, I don`t think I would repurchase this because I know ELF has blushs that are not a shimmery. Image is mine