Photoshop Fail in Joe`s Jeans Ad

4 years ago

I guess even model Alexandra Tomlinson was not skinny enough for denim brand Joe`s Jeans when she modeled for their latest ad campaign. Her right thigh has been airbrushed so much that it is the same size as her arm and it is significantly smaller than her left leg. Oh my.

If you didn`t notice the difference in thigh size, you`re not alone. It took me a while to see what the big deal was until I started reading up on it. I understand photoshop is necessary for ads and magazine spreads, but I don`t find it necessary at all when they already hire stick-thin models for the job. What kind of message are they trying to send to the world?

They really should double check before they send ads out. I`m sure it won`t hurt the company too much, but it just looks bad when you photoshopped your model so noticeably.

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