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The first report was on Captive Medias pee-controlled urinal-based video game technology exactly a year ago, with the firm at the time trialling them in UK bars to see if itd make a splash with peeing punters there. It evidently did. The latest news is that the firm has secured $700,000 in early-stage funding to help take the high-tech urinals beyond European shores, with a US launch likely at some point in the near future. As a visitor to the washroom approaches a urinal, an ad from one of its 12 PTV channels begins playing on the monitor. Once the pee begins to flow, it automatically switches to gaming mode, allowing the urinator to engage in games such as Clever Dick and On The Piste using only the power of his pee.