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I have been using this for a week now and really like it. I have long frizzy hair that I need to tame on a regular basis with a flat iron. This product is supposed to help protect your hair from the heat as well as make it nice and smooth. I split my hair into around 4 sections and spray each with a bit of this product before brushing through and then flat ironing. It smells like berries and doesn`t make me sneeze or cough or hold my breath like some hair products do. I don`t feel like I need to use much of the product to coat my hair either. The aerosol can sprays nice and evenly (not a clog yet) and dries quickly too. I like that it dries quickly because there is none of the sizzling you sometimes hear with the more liquid products. It also doesn`t leave any residue and doesn`t weigh down your hair. I found mine at Ulta for $13, which I do think is expensive, but I will continue to purchase this although maybe alternate it with cheaper options every other time.
Image Source: http://www.amazon.com/Thermal-Protection-Paul-Mitchell-Unisex/dp/B002NBF8SI