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PacSun has announced a new partnership with Kendall and Kylie Jenner on a California-inspired young womens apparel line to launch exclusively in PacSun stores nationwide in February 2013. The new Kendall and Kylie line will feature an assortment of on-trend young womens pieces reflective of California heritage.
PacSun is all about great brands and on-trend merchandising that align with the creativity, diversity and optimism that makes the California lifestyle so unique, said Gary Schoenfeld, CEO of PacSun. Kendall and Kylie represent all of these unique characteristics and will be an exciting addition to the womens side of our business.
Fashion has always been such an important part of our lives, and we are so excited for the opportunity to collaborate with a California-based brand that shares our style and California spirit with everyone, said Kendall Jenner. Designing every piece of our first collection has been a really exciting creative challenge, and were so pleased with the final product that will be available only in PacSun stores, added Kylie Jenner.