Online Store: Once a Week Chic

Hey everyone!
I dicvered this store today and it has an interesting concept, instead of having fixed products, every week they have a complete look, with clothes, shoes and acessories. You can buy the all look for $149 or buy only the stuff you like the most. The next week they have a totally different look, if the pieces sell out in less than a week they replace the look.

I really like this concept, totally different from everything I`ve seen before. This week the look is called pretty in pink!
You can also suggest looks from you favorite blogger and they will try to create a simillar look.

Go check it out! The link is

What do you guys think of this online store?

* Picture not mine *
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