Online Shopping in India

5 years ago

Internet boom in India has facilitated a lot of evolvement in our economy as well as our lifestyle. A massive alteration has been noted in our ways of doing home works and our ways of communication. As the youth of India gets infected with the viral activities over the net it has successfully created a virtual world that subsists on there.

But the one phenomenon that is becoming a trend these days is our ways of shopping. With the penetration of advanced internet technology and the increasing knowledge about the brands that are still away from our local markets, the phenomena of online buying is on a continuous high. Purchasing from a store on the net has become preference these days.

The form of electronic commerce that provides a passage to the consumers to buy the goods and services of sellers directly is called online shopping. Usually this process extricates the scope of intermediary source making it a more direct form of selling and purchasing. In India the trend is majorly followed by the youth who unlike their elder counterparts think the sources are convenient as well as authentic. On the other hand, the elder population believes the conservative ways of shopping are more secure as it eradicates the chances of any hidden glitches, costs or frauds.

According to the survey by ASSOCHAM, an online shopping store thrives more in metros and urbanized cities, like Delhi, Chennai, Mumbai, Bangalore, Chandigarh, Ludhiana, Ahmadabad, Kolkata, Jaipur and Lucknow. Although, small cities will render bigger contribution as it will make available goods and services that are not easily accessible within their realm, but in due course of time.

Also according to the study the trend is picking up momentum more amongst the youth. The internet retail industry of the country at the moment stands at the mark of Rs. 2000Crore which is anticipated to estimate somewhere near Rs. 7000Crore within 3 years.

Shopping online India mania is not a mere fashion trend but a practice that has resulted in due to the increasing complexities of lifestyle accompanied with technological advancement. Together it has led to the change in perception resulting in adaptation of this comfortable and convenient exercise.

The other reasons that has made this activity a little more than that, is the 24 hours availability as well as the facility of detailed product description which assists the consumers in better decision making. Also, these retail portals attempt to bring the products that are not easily available in the nearby marts and plazas.

Although, shopping from web portals is gaining popularity but a large population feels apprehensive about buying the products over the net. For them and people who make an impulsive buy are suggested to choose your vendor cautiously and pick a known and authentic source. You must research well upon on the website and look for contact details as it is not only the money that is in question but also your personal and pertinent details.

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