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I LOVE this lipgloss!!! its such a great color and not sticky at all! Thanks NYX for making a great product :) The color is a ice nude beige, not too concealer looking, and has excellent shine. Its a tad bit on the sheer side so be prepared to apply more than one coat. Otherwise the pigmentation is amazing and the packaging is awesome! The aplicator has a slanted shape so its easy to apply, rather than the straight doe foot applicator on most glosses.