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Although the new Xbox is referred to as many Xbox 720, this is hardly the name of the new console from Microsoft. This Is The Xbox site advances that name will be Xbox 8.
The choice of name is linked to Windows 8 and Windows Phone 8, so there is a great connectivity between these products and Microsoft`s new Xbox. Interestingly, the new Xbox console is an eighth generation, which combines with your name.
The source quoted by the website, an editor / producer who left his job recently, also reveals that the first units are ready to be mass produced and that the big producers have received the console hardware units. Apparently, these units are present at CES 2012 and there was a presentation to the closed door where he was shown a version of Battlefield 3 for console hardware.
The code names "Loop" and "Infinity" does not refer to the console itself, according to the source. Infinity is the enhanced version of Xbox Live and a platform for the Xbox downloads 8, 8 and Windows applications.
As for "Loop," a platform that will allow you to play previous generation games console in the new and supposedly will be a part of the service Infinity.