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The new Rimmel concealer and highlighter is a great product i love this a lot. The number one reason is it works. The applicator is a nice soft brush, and when you want the product to come out you just press. You can apply this product before or after you apply your foundation. It just depends on how you like to apply your concealer/ highlighter. But i do recommend if you apply this as a concealer put it on before you put your foundation. But if you use this as a highlighter than you should apply after your foundation. I may not be right but this is my opinion of how i would of applied.