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I love the new Color Whispers. I was browsing through Target one day and the display caught my eye. I liked many of the colors but I only chose one. This is Cherry in Top. It has great color payoff and is very moisturizing. I love that it has it`s own sheen so you don`t really need a gloss. You can build up the color or wear it sheer. On the left in the third picture is a comparison of it sheer and built up on the right. The last picture is a size comparison next to L`Oreal`s Color Riches lipstick in Pink Cashmere, it`s very thin and slightly shorter. The only negative I have to say about this product is it doesn`t last very long. Maybe with a lip liner under, but on it`s own and daily wear, it doesn`t last more than a few hours for me. I noticed though, sometimes it leaves a little lip stain after it has dried on my lips. All in all, I will be buying more of these. I love em. And the packaging is too cute to pass up! How do you guys like the Color Whispers?