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Lana Del Rey has been confirmed to be the new face of H&M! If you don`t know who she is, she is a talented singer and shes a model as well. This photo was shot by Inez van Lamsweerde and Vinoodh Matadin for the H&M fall ad campaign. She will also be in a commercial for H&M, this is also for the fall line. The full-length clip, which doubles as a music video, will be available on the H&M website beginning September 19. Lana has also shot a winter print campaign, lensed by Solve Sundsbo.
She has been in the fashion industry a lot recently she even has a mulberry bag named after her!