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I have relatively fair skin and have a hard time tanning in the sun. I usually go to a tanning salon but I am currently expecting so this is not an option for me. So I went to Rite Aid in search of a self tanner. In reading the package this item seemed to have an easy application. It was around $11.00 and I felt like this was a fair price if it delivered the glowing bronze I desired. Before applying I exfoliated my skin really well. Then I sprayed over my skin in a constant motion. For my face I sprayed the product directly into my hands and applied to my face as evenly as possible. *make sure to wash your hands with soap and water or they will tan uneven* About an hour after the application I could see the tan developing. In a few areas it seemed uneven so I used a cosmetic sponge and smoothed the areas. After four hours I could totally see the difference! It was a healthy, natural looking tan. I decided to do another round to get a little darker and I had the same fantastic results!