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So I know that Sephora has recently started to sell a line called Amore Pacific online and in some stores in the United States. I found the line at Eaton Centre in Toronto which means it will soon be at every Sephora.
For those who don`t know Amore Pacific, it`s a Korean parent brand that owns Laneige, Iope and Sulwhasoo. Laneige is one of my favorite brands that you keep seeing reviews and hauls about in my posts. It`s targeted for young adults like myself who are in the early 20s to 30s. Iope is for women between the ages of 30 to 40 as it targets more for pre-aging and preventing aging. Sulwhasoo is targeted for mature women who want to decrease their fine lines. They own a lot more sub-brands but these are the most popular here in North America.
Keep in mind that each bottle is already considered pricey, ranging from $25 - 60 each.
When I went to Sephora and tried out the Amore Pacific line, I was actually very furious. Each product, not only costs over $85, which is more than Estee Lauder, the consistency, texture and moisturizing effects was NO different than Laneige and Iope. The Amore Pacific line seemed to be the brand that targets every age group, as they had many different "lines" of product, from anti-aging to hydration. The only difference was that they smelled differently. I`m sure if I bought one of my Laneige products and compared the ingredients list, they would almost be identical.
This seemed to be way over the top, in my opinion. I`m sure if you actually went to Korea, the Amore Pacific products would be at least 20% cheaper. I know this because when I go to Hong Kong and Shanghai, the Laneige products are about 30% cheaper than the Amore stores here in Canada.
Personally, if I were to buy a cosmetic product for $85+, I would stick with some of the Estee Lauder lines. If I wanted the same quality, I would go with Laneige, which is their sub-brand.
Have you guys seen Amore Pacific at your Sephora stores?
What are your thoughts on them?
*photo is mine*