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I adore this liner! It applies like a gel liner, with great ease and smoothness. There is no need to tug or pull at your eyelids. The color is pigmented, opaque black. It doesn`t run and lasts a decent amount of time. My only issue is with the packaging. I don`t know if I have a defective product, but I can`t roll up pencil so more will come up. Other than that I can definitely say this is one of the best drugstore pencil liners in the market.