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Ulta was having a $5 off $10 purchase coupon last week. these Maybelline mascaras were on sale for buy one get one half off. i ended up paying just a little over $5 for both. i always wanted to try the mega plush b/c it`s a gel-mousse formula! & ive been hearing good things about the Falsies. haven`t had the chance to try them (since i still have my covergirl LashBlastFusion, which i absolutely love!), but ill post a review after i get to try them :)